Email marketing has been around for a while, but its effectiveness and importance for e-commerce have only continued to grow. In fact, having a strong email marketing set-up has become critical in getting and keeping customers.  In this blog post, we’ll take a look at why having an email marketing strategy is so important for your business.

Your competitors are using email marketing

With over 319 billion emails sent and received each day, email has become a marketing channel you can’t ignore. As businesses continue to compete for inbox space, having a well-crafted email marketing strategy can help your emails stand out from the rest.

Automate your profits

With automated email messages, you can automate your profits by utilizing hyper-targeted, behavior-triggered email or SMS automations to reach the right audience at the right time.

Social media is finicky and expensive

Marketing on Instagram or Facebook is ever-changing and expensive. Every time you want to re-market to your customers on social media, you have to pay. With email marketing, you own your list and can market to them whenever you want.  That’s why we call it owned marketing!

Email helps with customer retention

Email marketing is not just for customer acquisition; it’s also an effective tool for customer retention. With lead nurture and email automation, businesses can re-engage customers and turn them into loyal brand advocates on the cheap.

Email marketing has a high ROI

Email marketing has one of the highest ROIs of any digital marketing channel. According to Statista, ecommerce brands can expect an average ROI of $45 for every $1 spent on email marketing.

In summary, having a strong email marketing strategy is crucial for businesses looking to connect with their audience, build customer relationships, and drive revenue. With email’s high effectiveness and ROI, it’s a channel that should not be overlooked.