Setting up your own ecommerce store on Shopify is easy, but sometimes the available templates aren’t all that great. Customizing these pages can be a daunting task, forcing you to find an expensive Shopify developer or just abandon your original idea. That’s where Shopify landing page builders come to the rescue. It makes it easy to create a custom rewards program page on your site or setup a contest page to collect emails. In this article, I wanted to explore the importance of landing page builders for Shopify stores and guide small ecommerce store owners in choosing the best option for their needs.

What to Look for When Choosing the Best Shopify Page Builder

Ease of use:

Page builders should be user-friendly, allowing you to create landing pages or websites without any technical knowledge. Look for a drag-and-drop builder, along with useful editing features like smart saving, copy and undo options and Shopify product integrations.

Pre-built templates:

Choose a Shopify landing page builder that offers a wide variety of pre-built templates to save on the heavy lifting. The more templates available, the higher the chance of finding one that matches your vision for your online store.

Shopify Integration

What you’re looking for is a page builder that allows you to integrate your Shopify product catalog, making it super convenient to effortlessly add products or collections onto your page. Even better if you can add those products to your store’s checkout.

Being Responsive

Nowadays, customers aren’t just browsing your Shopify store using their PCs or computers alone. You gotta make sure your attractive pages work like a charm on other smart devices too, you know?

Customer Support at Your Fingertips:

When a problem pops up, you definitely need some pro help, right? Having round-the-clock access to support is an absolute must for you to tackle any unexpected hiccups that may come your way.

GemPages Powerful Page Builder

GemPages is a powerful drag-and-drop page builder that allows you to create, customize, and optimize your Shopify store pages for conversion. It offers an extensive library of ready-made templates and hundreds of elements that you can easily drag and drop to create stunning and high-converting pages. No coding skills are required.

Key features:

Compatible with most Shopify themes and Online Store 2.0
65+ ready-made templates for various page types
Sales-boosting elements like product recommendations, countdowns, and social proof
Stunning animations, effects, and immersive 3D models
A/B testing feature for data-driven decisions

Pricing

GemPages offers a free plan with all page types, one publishable page, and live chat support. Paid plans start from $29/month.

Shogun Page Builder

Shogun is another popular Shopify page builder app that allows ecommerce merchants to create stunning storefronts aligned with their original visions. It provides an extensive library of drag-and-drop elements, including video backgrounds, carousels, and product quantity and image options. It caters to both beginners and advanced users, with features tailored to different skill levels. This is the one I use the most when working with clients. It’s easy to use and integrating a Klaviyo form isn’t too technical.

Key features

Full web elements library, including icons, buttons, and tables
Drag-and-drop layout control for all pages
A/B testing for advanced users
Multi-store sync
Custom elements
Dedicated account manager for enterprise users

Pricing

Shogun offers a 10-day free trial, and paid plans start from $39/month.

Conclusion

Shopify landing page builders are essential tools for small ecommerce store owners to create the website they envision without the need for extensive coding or technical knowledge. GemPages and Shogun are two highly recommended options, offering user-friendly interfaces, pre-built templates, and features tailored to ecommerce businesses. Choose the page builder that best fits your needs and start creating stunning and high-converting pages for your Shopify store.